How one little wheel has followed people through a whole year of change, coincidence, courage — and the kind of good fortune that feels hand-delivered.
Some pieces don’t just sit on your dresser.
They follow you.
They nudge you.
They become part of the year you didn’t know you were about to have.
The Fortune’s Turn Necklace turned out to be one of those pieces.
We made it as a reminder that life moves — sometimes gently, sometimes messily, sometimes with a leap you only understand months later.
But the stories we started receiving surprised even us.
People didn’t write like customers.

SPRING — THE “WHY NOT?” SEASON
Spring woke everyone up a little.
Suddenly we were hearing from people like:
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Sam, who wore it to a job interview and somehow negotiated a higher salary “by accident.”
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Lena, who put it on and decided today was the day she’d finally text her crush.
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Noah, who swore the necklace “made him clean his whole apartment,” then admitted it was probably guilt and sunlight.
Spring with Fortune’s Turn feels like those first brave steps — the ones that say, “Let’s try this. Let’s see what happens.”

SUMMER — THE SEASON OF CHAOS AND SUNSCREEN
Summer energy is bold. Sweaty. Overcommitted.
It’s “I’ll book flights without thinking,”
“It’s fine if this is my fourth iced latte,”
and “Sure, I can handle everything at once.”
Somehow, Fortune’s Turn thrives in this chaos. A few of our favorite summer messages:
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“Lost my flight, found a better one. I swear the necklace steered me to Gate 57.”
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“Took it on a date. The date was meh. The waiter was great.…I may go back.”
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“I wore it to the beach and found twenty dollars in the water. WHO LOSES MONEY IN THE OCEAN???”
Summer with Fortune’s Turn feels like a road trip with a friend who always says,
“Something good is coming. Trust me.”
AUTUMN — WHEN WE START OVER QUIETLY
Autumn is a season of recalibrating —
not changing everything,
just changing enough.
People reach for Fortune’s Turn during this time not for luck,
but for grounding.
For a sense of steadiness during the emotional housekeeping that always seems to arrive with falling leaves.
Maya told us she wore it to her first therapy appointment. She said it felt like wearing a small reminder that growth doesn’t come all at once; it arrives in turns.
Autumn with Fortune’s Turn is self-compassion, plain and simple. A hand on your shoulder whispering, “Begin again.”
WINTER — THE SEASON OF HOLDING ONTO HOPE
Winter is the season where meaning sharpens.
Where the year slows just enough for us to hear ourselves again.
Where hope asks for a little faith and a little patience.
Fortune’s Turn shines brightest here —not for sparkle, but for symbolism.
Winter doesn’t need fireworks. It needs warmth. Courage.
A reminder that even the coldest seasons carry turning points. And somehow, this little wheel becomes that reminder.
SO WHY DOES FORTUNE’S TURN FEEL SPECIAL?
Because it reminds people of their own momentum.
Their own courage.
Their own second chances.
It isn’t luck in a bottle.
It’s a reminder that:
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The story can change.
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You can start again.
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You can shift course at any moment.
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Good things gather around people who allow themselves to hope.
And in every season,
someone, somewhere,
puts this little wheel around their neck
and steps into the next turn of their life —
expecting something good.
And somehow,
something good always seems to happen.
















































































































